Who we are ?

Keyrus Group is a trusted leader in Data Intelligence with offices across the globe in 17 countries. Our expert team provides strategic data engineering, data discovery, and data science solutions for our clients, primarily in the retail, non-profit, and financial services industries.

Job summary

The Senior Digital Marketing consultant will significantly contribute to the development of our digital power by providing deep expertise and insights to our clients regarding their digital marketing strategy and help them leverage their digital stack. You will work on all aspects of Data & Digital Marketing topics including for example:

Digital marketing:

• Define digital strategy and new business models to help clients grow their business
• Design innovative digital media campaigns with clients from end-to-end (creatives, audiences, tools set-up, live optimization, A/B tests..)
• Redefine overall marketing performance measurement framework & build associated KPIs
• Audit existing digital campaigns and provide optimization recommendations (targeted audience, campaign format, allowed budget, etc.)
• Define and manage SEO strategies
• Drive continuous strategy development through research and benchmark

Data collection :

• Audit of the data marketing ecosystem tools (Analytics, Tag Management System, AB Testing, Personalization etc.)
• Build tagging plans according to business and marketing needs
• Configure analytics tools (Google Analytics 360, Firebase Analytics, etc.)
• Configure Tag Management System (Google Tag Manager, etc.)
• Configure other tools in the customer marketing ecosystem

Required skills

• Degree in Digital Marketing, Communications, or a related field
• 5+ years’ experience in digital marketing
• Profound knowledge of digital strategy, content management systems, marketing automation, and digital marketing tools (Google Ads, Facebook Ads, Google Tag manager, etc.)
• Demonstrated success and proven skillset in developing and implementing impactful, customer-oriented digital marketing campaigns, building audiences and engaging leads and customers
• High analytical skills with a good sense of detail
• Excellent communication and language skills both written and verbal in English and in French