Marketing Manager
Join Us #KeyrusMEA #Keyrocks #OneTeamOneFamily
Keyrus Group is a trusted leader in Data Intelligence with offices across the globe in 20+ countries. Our expert team provides strategic data engineering, data discovery, and data science solutions for our clients, primarily in the retail, non-profit, and financial services industries.
Job Summary :
This audience and content focused marketing communications role works closely with our dynamic business development and Product teams to drive conversion through our sales cycles ; He/She will ‘own’ the B2B marketing strategy, bringing your own style, expertise, and ideas to the role in order to deliver the business and brand objectives.
Your role will involve :
- Work closely with Product team and Content Factory team to develop content, experiences, and messaging to acquire, engage, and retain clients.
- Develops a deep knowledge of our target market and is responsible for positioning, value proposition development, messaging, and naming in partnership with consumer research and analytics.
- Organise & supervise events and exhibitions at industry events (MEA region).
- Own digital marketing campaigns from end to end: manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends.
- Managing user research efforts, using quantitative and qualitative analysis problem-solving skills to synthesize results and share findings across the organization.
- Supervise and communicate progress on marketing plans, roadblocks and mitigation approaches.
- Strong follow through from planning to successful delivery, to look-backs and reporting.
- Capture and synthesize results, takeaways and standard methodology to enable continuous improvement in GTM plans and outcomes.
Qualifications :
- 5-7 years in B2B marketing
- 2 years of experience in a B2B Saas motion environment strongly preferred
- Experience working closely with product/engineering and sales stakeholders
- In-depth understanding of B2B marketing principles, content strategy, account-based marketing, B2B paid media best practices and a familiarity with buyer journey mapping.
- Exposure working alongside and/or managing a marketing automation function to ensure all campaigns and projects are set up correctly
- Proven track record of success in tactical marketing roles in working within high-growth, entrepreneurial environments.
- Strong oral and written communication skills with the ability to create and pitch compelling marketing materials and business proposals; ability to communicate effectively with both business and technical people.
- Excellent writer and grasp of marketing-related technologies and the paid media landscape
- Ability to conduct research studies, analyze data, and develop compelling content
- Department
- Digital Experience
- Locations
- Keyrus Tunisie
- Remote status
- Hybrid Remote

Keyrus Tunisie
Workplace & culture
Joining Keyrus MEA means having the opportunity to reveal your talents and your full potential by taking part in the strategic, operational and technological projects of the largest French and international companies. It also means being at the heart of innovation by benefiting from the expertise of an international player in Data Intelligence, Digital, Management consulting and Business Transformation.
You get the chance to evolve in a multicultural, exciting and formative environment where we care about your personal and professional development.
Marketing Manager
Join Us #KeyrusMEA #Keyrocks #OneTeamOneFamily
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