Keyrus Group is a trusted leader in Data Intelligence with offices across the globe in 20+ countries. Our expert team provides strategic data engineering, data discovery, and data science solutions for our clients, primarily in the retail, non-profit, and financial services industries.

Job Summary :

This audience and content focused marketing communications role works closely with our dynamic business development and Product teams to drive conversion through our sales cycles ; He/She will ‘own’ the B2B marketing strategy, bringing your own style, expertise, and ideas to the role in order to deliver the business and brand objectives.

Your role will involve :

• Work closely with Product team and Content Factory team to develop content, experiences, and messaging to acquire, engage, and retain clients.
• Develops a deep knowledge of our target market and is responsible for positioning, value proposition development, messaging, and naming in partnership with consumer research and analytics.
• Organise & supervise events and exhibitions at industry events (MEA region).
• Own digital marketing campaigns from end to end: manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends.
• Managing user research efforts, using quantitative and qualitative analysis problem-solving skills to synthesize results and share findings across the organization.
• Supervise and communicate progress on marketing plans, roadblocks and mitigation approaches.
• Strong follow through from planning to successful delivery, to look-backs and reporting.
• Capture and synthesize results, takeaways and standard methodology to enable continuous improvement in GTM plans and outcomes.

Qualifications : 

• 5-7 years in B2B marketing
• 2 years of experience in a B2B Saas motion environment strongly preferred
• Experience working closely with product/engineering and sales stakeholders
• In-depth understanding of B2B marketing principles, content strategy, account-based marketing, B2B paid media best practices and a familiarity with buyer journey mapping.
• Exposure working alongside and/or managing a marketing automation function to ensure all campaigns and projects are set up correctly
• Proven track record of success in tactical marketing roles in working within high-growth, entrepreneurial environments.
• Strong oral and written communication skills with the ability to create and pitch compelling marketing materials and business proposals; ability to communicate effectively with both business and technical people.
• Excellent writer and grasp of marketing-related technologies and the paid media landscape
• Ability to conduct research studies, analyze data, and develop compelling content